Marketing Specialist

Job Purpose

Lead, coordinator, facilitate and provide support in all marketing department activities.

Key Accountabilities & Activities

  • Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
  • Assist in developing Plans and Strategies (forecasting, strategy/concept/packaging development and product/marketing qualification).
  • Manage Activation from end-to-end. Not only briefing the creative agency.
  • Inspect layouts, advertising copy, edit script, audio & video and other promotional material for adherence to specification in coordination with marketing manager.
  • Assume full ownership of artwork development with agencies from brief to implementation.
  • Track and analyze brand performance by SKU and identifying issues where available.
  • Analyze and summarize market data (sales statistics, consumer panels / distributors).
  • Check daily Sales report and share regular updates.
  • Conduct regular trade visits to monitor in-Market execution and gather insights from the trade – “being the brand’s eye in the market”
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Should have very good analytical skills and capability to organize and present data in reports and presentations
  • should be someone who has strong project management skills and ability to proactively ensure that all project tasks are planned for are and kept on track
  • Conduct market research and identify trends
  • Contribute to marketing and creative brainstorm initiatives.
  • Provide needed admin support to marketing teams (trade, brand, digital).
  • Prepare reports and presentations.
  • Draft and communicate correspondences both internally and externally.
  • Draft and communicate reports both internally and externally.
  • Draft and communicate presentations both internally and externally.
  • Read and respond to emails as per direct manager instructions.
  • Conduct any other tasks that are related to education, knowledge and ability or skills

Job Requirements

  • Bachelor’s degree or equivalent experience
  • 2 – 3 years’ experience in marketing/brand management
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities
  • Knowledge of all social networking platforms
  • Mastery of all MS-Office Applications
Job Type: Full Time
Job Location: Jeddah - Saudi Arabia

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